Steven Colbert: How to Save the World

7 05 2010

This clip was passed along to me by a Leadership Calgary Alum. We have an amazing network and this clip fit perfectly with the Health Food Junkies blog…especially if you read my distress for the KFC double down a few weeks ago.

Steven Colbert hits on a how product marketing can be used in seemingly useful ways to promote healthful ways of being. Really though these organizations should be inquiring into their role in the health dilemma. The newest low sodium hype makes me especially crazy. The manufactures know that teaspoons of salt are all we need in a day and they produce products that label sodium content up to 100% of ones daily intake – shouldn’t they be questioning their own decision producing them? Of course we are going to buy it! You advertise that it is so good for us! <Argh.> Thank goodness that someone was thinking and at least had them put labels on food, but now we’re hooked on it and sugar. <double argh>

It is too much for manufactures to see beyond their campaign tactics and they believe that the public will be swayed to buy their products because of their connection to a new cancer-fighting-money-raising-disease-busting campaign. I’d like to think that most people see past this. Sadly, many don’t. Even more sadly I don’t think the campaign impacts them at all, they are driven to continue their health-less ways on their own.

What other campaigns do you see that are in contradiction to healthful living?

Wow, how’s that for a Friday rant!

Be well,




One response

20 05 2010
Our Healthier Living

Very interesting topics.I am looking this type of topics, I need more informations because everyone knows “Health is wealth” is very much known to all and everyone wants good health. That means no one wants to leave this wealth. So, Let us build a food habit discipline, keep pace with work, rest and or exercise to Achieve good health, The ultimate wealth.

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